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Paid Search Marketing/PPC

OVERVIEW OF PAID SEARCH MARKETING (PPC)

Paid Search Marketing is the process of acquiring traffic by purchasing ads on search engines. It is sometimes referred to as Cost per Click (CPC), Pay per Click (PPC), Search Engine Advertising, Sponsored Listings, Placement Targeting and many others. It is an excellent way to increase exposure and drive targeted traffic to your website. Google Ad Words, Yahoo! Search Marketing and MSN ad Center are the main search networks that people advertise on. Social Networking sites such as Facebook and LinkedIn have also proven to be a wonderful platform for advertisers in recent times.

The pay per click advertising model has been so successful in generating quality leads that it is used extensively not only by new and upcoming websites, but sites that rank highly on search engine results page (SERP) as well. It represents an efficient, instant and invaluable method to promote your business. Pay per click advertising works through a bidding process which showcases your ads on search engines and the network pages of each of the search engines (Google, Yahoo, Bing, etc), based on the relevancy of keywords used during the search process.

Forrester Research estimates that more than $31 billion will be spent on paid search marketing by 2014. In the same article, Forrester goes on to estimate that by 2014, search marketing will command 21 percent of all advertising spend.

BENEFITS OF PPC

Pay per Click advertising has proven to be a wonderful medium through which businesses of all sizes can strategically increase the number of qualified visitors to their website. However, it is important to realize that these potential advantages can be enjoyed through a skillfully implemented and managed PPC Campaign. Poor Planning and inappropriate management of the campaign can lead to a business accruing costs without any increase in their sales. Hiring an experienced and successful PPC professional is essential to help you reap some of the following benefits:

Instant Results
Pay per click advertising gets your website instant traffic/visitors, unlike organic traffic or in other words through Search Engine Optimization (SEO). While SEO will ultimately produce more website visitors of a higher quality and lower unit cost, it could take anywhere between a few months to several months before you see the full benefit of acquiring organic traffic. PPC helps businesses that are looking to generate online revenue immediately and have a business model that can support cost-effective advertising as a part of their Internet Marketing Strategy.

Pay Only for Performance
PPC advertising costs are calculated based on the number of visitors (Click Thrus) that your site receives and not the number of times your ad is shown (Impressions) on search engines. In other words, you only pay for the clicks that get visitors to your website and not for the number of times that the ad shows up on the search engines or the display network of search engines such as Google, Yahoo and Bing.

Targeted Traffic
The Pay per Click advertising model gives businesses an opportunity to reach their target audience, unlike other conventional methods of advertising that focus on reaching the masses, cost a lot and do not deliver satisfying results. The PPC model allows you to place ads on sites with Relevant Content, Geographic locations of your choice and target the Demography relevant to your businesses products or services. This results in your website receiving relevant, targeted, high quality traffic that leads to better conversion of website visitors to customers.

Total Control over your Campaign and Cost
One of the main advantages of running a PPC campaign is that it allows you to control your ad campaign efficiently and effectively within the stipulated budget defined by your business. It gives you the flexibility of setting your upper limits on your cost per click and total daily spend, meaning you only spend as much as you have budgeted for the entire month. This ability to adhere to strict campaign budgets, combined with PPC’s instant results, means that you can monitor the results of your campaign in real time. Poorly performing ads can be easily identified and revised, and your budget can be adjusted in light of the results achieved. This complete control over your advertising campaign allows you to respond to problems and optimize performance regularly.

Suitable for Businesses of all sizes
Pay per click advertising is suitable for businesses of all sizes. One of the advantages of setting up a pay per click campaign is that it allows your business to gain visibility online amongst well established and popular brands. PPC ads are instant, targeted, contextual and a measurable way to place your company in front of potential consumers at the time they are searching for your product, service or information. It is the most cost effective form of online advertising currently available and suitable for any type of business.

PAY PER CLICK CAMPAIGN MANAGEMENT PROCESS

SEO Elementz Pay Per Click Program is aimed at delivering the maximum ROI for your PPC expenditures with an eye on High Conversions, Higher Click Thru Ratio (CTR) and Lower Cost of Customer Acquisition.

Elementz pay per click management professionals will strategically manage your campaign using the following model:

Campaign Setup

  • Campaign setup
  • Business Objective & Campaign Model Understanding
  • Competitor Research & Competitor Benchmarking
  • Google Analytics Profile Setup
  • Monthly Budget Recommendation

Keyword Research & Selection

  • Business Objective & Campaign Model Understanding
  • Competitor Research & Competitor Benchmarking
  • Google Analytics Profile Setup
  • Monthly Budget Recommendation

Targeted Ad Campaigns

  • Initial Ad Copy Research
  • Ad Creation for each Ad Group
  • Split A/B Testing of ads
  • Keyword Split Testing
  • Copy writing Ads & Ad Copy Setup in the PPC Account

Bid Fund Monitoring and Management

  • Bid Rate Analysis & Management

Landing Page Optimization

  • Landing Page Analysis and Consultation
  • Landing Page Content Creation

Reporting & Analytics

  • Return on Investment (ROI) Analysis
  • Weekly/Monthly PPC Campaign Progress Report

Contact us today to receive a free quote on setting up a pay per click campaign that suits your businesses requirements.